![]() ![]() The basic font types and their brand associationsĭifferent fonts communicate different attributes and have their own individual personalities. Read on to find the typefaces that work best for your brand. What associations will they bring to the font? What assumptions will they make about your brand identity based on it? To answer these questions and more, we’ve put together these tips and guidelines to help you choose a logo font that’s right for you. That’s why it’s important to consider how a font will perform when customers see it not only for the first time but on repeated viewings. While you will have the opportunity to use other fonts in other design assets-websites, brochures and printed products, email blasts, business cards-your logo font is what audiences will most associate with your brand. Which font is best for your logo? We’ll walk you through your best options. But choosing the font for your logo is of equal importance since it communicates crucial information like your name and industry. ![]() And why not? Distilling a brand into a single graphic is a complex process. ![]() When we think about logos our minds often go to the graphic or pictorial elements. ![]()
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